Magento has been the working hand behind many e-commerce solutions. A large number of online business owners consider Magento as the best option to cater different online business needs. Magento, which comes with PHP support and built-in MySQL, is a complete open source CMS system for e-commerce.
The different Magento versions available for e-commerce stores are:
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Magento Community Edition
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Magento Enterprise Edition
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Magento Go
In order to create and improve the performance of the websites, now many business owners are making use of Magento E-commerce website development. In order to fulfill the business needs of the customer many companies are even designing websites that are flexible for their clients. They hire Magento developers for the task.
Magento Development Company provides certain e-commerce services. That are as follows:
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PSD to Magento conversion
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Maintenance
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Shopping cart solutions
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Up-gradation to Magento platform
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Responsive web development
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Third party tools integration
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E-commerce store development
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Much more
They even help you with store administration so that your customers have a better shopping experience at your online store.
Characteristics of Magento eCommerce Software
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The software is quite rich in features and is a flexible platform which allows the owners to manage the store content, functionality as well as the looks.
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You can easily make use of more than 58 languages with the help of Magento platform.
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You can easily make international customer base as this platform supports different currencies.
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Comes with different payment gateway options apart from net banking, money order, credit cards, as well as a cheque. This means consumers can shop without worrying about the payment options.
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Owners can generate reports to know about website performance based on top products, sales based on products, sales based on category, and much more.
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The promotional tools to promote marketing will help to lure in customers to shop for products.
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The social media integration also allows to increase online sales through wide exposure.
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Magento platform has a SEO friendly structure that helps to rank high on search engines and get more traffic.
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Different stores have different checkout feature
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Catalog management simplified.
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Outstanding customer support
Detail about multi-store functionality:
Most of the online stores sell a number of brands and products. Many a time, the user may find it difficult to spot the right item as there are a number of categories as well as products available at the store. This issue has been solved with Magento multi-store feature. This is the most important reason for choosing Magento platform.
The Magento store development feature allows the business owners to sell different product categories all under one single web domain. This way every business retailer can take care of their business in the easiest way.
The business owners who are having more than one online store and domain can integrate it under one admin panel. Moreover, if the different stores are selling the same type of products then also they can be controlled from a central point.
This means all the child websites can be managed from a single parent website. You can even know about the sales as well as the customer information without getting into the admin section of different websites. You can administer different online stores on different IP address and with a different domain name by installing a single Magento software.
Benefit of multi-store website:
The businesses get the chance to connect with their consumers through large number and variety of products. This way users can choose from the large product base. The chances of having elevated revenue increase with more number of child sites. Through such websites, the businesses can spread across the nations by properly targeting different regions and countries.
Magento V/s customized software:
No doubt Magento has been developed by expert developers, this means you will be getting the best. The main difference between Magento an open source platform and the customized platform is that you will have to stick to the professionals to develop your website. In case the software company is not more available at your service, then moving to another platform may turn out to be costly.
Conclusion: A large developer community supports Magento. It is possible to add new features and functionalities to the store just by making use of plug-ins. The new features will be added to the store for a small price and again, you will get free updates for the rest of the life.