With the advent of latest technology, photographers are allowed to utilize tools like Pixlr and PicMonkey, while the writers use several online publishing tools that include PressBooks and Medium. However, according to sources, graphic designers accused that they have to still used Photoshop that is the quit expensive and has a high barrier to entry. Reliable sources informed that an Australian organization would launch something into private beta that is believed to offer some advanced facilities online and is absolutely free.
Canva, a Sydney based company launched the program that would help the people design banners, posters, business cards, infographics and many more with drop and drag functionality and even access to the stock mage library that contains near about 1 million items.
The main feature of Canva is that it includes all the basis ingredients required in designing complex graphics design including a font library, pre-sliced images, and several templates. It is believed that these exclusive features would make the process of design very straightforward and simple to use.
Designers are even allowed to share their works-in-progress for online collaboration. However, they have to pay a very little amount in case they have selected to print, share or publish various images or design elements from the stock library.
Critics opined that Canva would be quite effective for bloggers especially who find it difficult to select proper images to demonstrate posts about generic topics. In addition, it is really easy to use Canva.
However, critics are of the opinion that beginners would find it difficult to generate something outstanding out of it initially as they would feel extremely confined to the guidelines and templates. Moreover, the stock images it contained are of varying quality and it is worth to note that some of the images even belong to that of the traditional stock libraries.
Critics are also doubtful about the effectiveness of the search tools. To illustrate, they stated, the search for magazine and newspaper, offered them images of models pretending to read newspaper and magazine, instead of offering the definite images of some newspaper and magazine.
In spite of this criticism, it is worthy to mention over here that Canva is still an alpha product that has been in the process of development for almost a year and is testing since last half a year.
The fundraising process of the Sydney based startup is also pretty interesting. After receiving an intro at a conference to Charles River Ventures’ Bill Tai, the founders of Canva discovered themselves pitching investors as Kite boarding event of Tai in Perth. They very soon discovered themselves investors of Silicon Valley funding them with $3 million. This would prevent any of their team to move to the US with the purpose of fund raising.
Sources informed that Canva is perhaps one of the most significant Australian startups that have found the proper way out, that in most of the cases faced by the local companies. It is evident that most of the startups face problem due to the lack of capital in the local area as well as lack of support for the technological sectors from the investors.