As a businessman, you should be open to possible ways which can help your company. You need to be creative, so you can explore new and various ways to help promote your business. You can stick to conventional methods, or you can also try out new things.
Posters are great tools for your business for various reasons. Small businesses can benefit from these tools for marketing and advertising. The question is, how can pieces of paper with print help your business grow?
Posters aren’t solely papers with graphics and words, but these are powerful tools which will give significant benefits to your business. Read on to know how your company can benefit from posters, and also how you can utilize it to its maximum potential.
The benefits of posters
You might not realize it, but you see these everywhere on spaces where it’s allowed to post them. You might not give them much attention, but you should. Now that you’re involved in business, it’s the right time for you to appreciate how posters can help your company.
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Posters are inexpensive marketing and advertising tools
Compared to advertising in magazines or even in television ads, these don’t cost much. The price mainly depends on printing companies like Banana Print, so choose one that offers inexpensive but quality products, printed on high-quality paper with visible graphics and print.
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Posters let you exercise your creativity
There are limitless options that you can come up with for your signs. You can customize, add images, and put additional features like QR codes to attract clients in viewing and paying attention to your posters.
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Posters have long-term exposure
You can put it up, and they will stay there unless somebody takes it down. Use acid-free paper for your signs to ensure that it retains its excellent quality for a long time. Paper with acid turns yellow after a while, so your posters might not look as good after a few weeks.
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Posters are highly visible marketing tools
The location where you’ll put up your signs is an essential factor. It’s ideal to post it on walls where a lot of passers-by walk by daily, but you have to check with your local government. You can also ask the coffee shop or restaurant owners if you can post it inside their establishments.
Tips for designing your poster
If you’ve realized that signs are helpful for your business, it’s time to make a design for your business. Keep in mind these tips to help you create eye-catching posters.
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Make it easy for your customers to read the content
Some posters have too-large graphics and too-small print. Don’t make that mistake. Balance the elements in your sign for better visibility. Make sure that your headline (the most significant text in your poster) is visible from a distance, and it’s interesting enough to capture the interest of people.
Include relevant details in your posters, such as your company’s address and contact number. Minimize the size of additional information to emphasize your headline.
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Know how to use contrast
Use contrasting elements in your poster. Play with dark and light colors to make the text or other components of your sign stand out. Playing with contrast doesn’t only apply to color, but to fonts as well.
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Choose the right size
Think about what your goal is when you’re making your poster. If you’re trying to get people to notice it immediately, you can go for the large size (61 x 91 cm). Other sizes include medium (46 x 61 cm) and small (28 x 43 cm). Bigger poster sizes come in 69 x 102 cm or 102 x 152 cm.
Takeaway
Posters are underrated tools which are incredibly useful for your business. All you need to do is come up with an excellent design and print it on high-quality paper. Don’t underestimate the power of posters for it can do wonders for your company.