Online, it is a known truth that to be successful with your business model, you have to find a way to generate and collect a list of targeted leads that are interested in your business proposition which is what gave rise to the popular expression – the money is in the list!
There are different strategies to build your own targeted lists of leads. In this article, we discuss a number of them to help you sustain your business.
Set Goals For Yourself
Since there are many strategies, what you should do is to first determine the strategies you want to use and what you wish to get from each strategy or activity.
Being clear about what your lead generation goals will make it be easier for you to aim. I mean you can’t aim for what you don’t see or can’t visualize.
Define the number of leads you want each day and the steps to be taken to achieve this goal.It is quite obvious that the strategies you will deploy to get 50 leads per day will be different from the set of strategies you will deploy if you want 1,000 leads per day.
This part is more of goal setting and achievement. Study any text on goal setting and deploy the necessary strategies to achieve them. One thing I would like to add is that anything is possible online in as much as you can work for it.
Create Unique Content That Delivers
Unique and original content is king online. At one point or the other, you will need content whether your strategies is to get free or paid leads. You can’t do without content in online business and creating unique and engaging content will make you stand out from the rest of the pack.
You will need to become skilled at creating fresh unique content that offers value to your audience as this is a very important part of your lead generation. Though you may outsource, I tell you, nobody knows your business better than you do. You can use unique content – articles or blog post to attract hundreds and thousands of new visitors to your website every day.
This method of marketing online will require you to apply yourself a bit to perform some research within your niche so that you will be able to offer value through your content to your audience and also, some time and effort will be required on your part to craft out the content.
I can assure you if everything is done right, it will be worth its weight in leads gold! This is a win/win strategy as you’ll gain more knowledge about your niche and be in a position to offer more value to your audience.
Give Your Leads Incentives
There are different methods of getting leads to your website but when you get them there, how do you get them to buy what you offer or how do you keep them, to sell to them another day?
Getting targeted leads junction wordpress blog or any website of yours is one thing and getting them to buy is another thing.
One strategy you can implement on your website is to always collect email addresses and names so as to get them to come another day because not all leads will buy your service or product at the first time they arrive on your website.
Even if the leads want to buy your product or service immediately, it still makes a good business sense to collect their details -name and email address so that you can advertise to them later. So the question is, how do you get them to supply you their names and email address?
The best way which has proven to work over time is to give them something they want in return for their details. The gift could be an eBook you have written, or an e-Course or a free service.
The key ingredient is to know what your market wants and being able to answer the questions that they are asking.
Progress Measurement
Performance and progress measurement should be carried out from time to time in any online marketing effort to monitor and measure your progress.
This is an important step in any online business. Test different strategies for your type of online business. Select the methods that work and implement and evaluate them.
Your evaluation will be able to help you stop strategies that are not worth your time or money and add the resources to the strategies that are working. For example, you may have ten lead capture web pages that are linked to 10 different strategies such as a twitter, blog, articles, YouTube, Facebook, Linked-In, etc.
If you know which traffic streams produce the most well-qualified leads then you will know the best place to focus your time and effort.
The important thing you should note about lead generation is that you need to be clear about what your lead generation goals are in order to start developing strategies to meet your goal.
Secondly, you need to produce unique content that offers value and offer an enticing incentive to encourage your leads to type in their contact details. And lastly, you need to isolate lead generation activity that is successful from those that are not.
None of this is difficult to put in place when you know how.