There are many business leaders who go the extra mile despite of being in charge of super successful companies. They are passionate towards the growth and progress of their company and its employees. They are born leaders who prefer to be an example over just precept. They are dedicated towards the company every waking moment of their lives. Such leaders go on to become shining role models for others to follow suit!
An example of one such leader in the USA beauty industry today is William Lauder. He is the grandson of Mrs Estee Lauder- the founder of the famous Estee Lauder Company. William is one of the best business analysts American has seen till date. His business strategies and marketing campaigns have been very successful. His passion for work and dedication towards the company is well known throughout the nation.
William Lauder children and close ones claim that he has completely devoted himself to the development of innovative strategies in business development and marketing. When he joined the Estee Lauder Company way back at 1986, it was one of the top premium cosmetic companies in the USA. However, William did not wish to sit on the laurels of the company and do his duties as a manager. He had a defined vision to excel and take the company forward to the international arena. The Estee Lauder Company did have a presence in some nations but it was not as famous as it is today. Thanks to William Lauder and his hard work, the Estee Lauder Company has an international presence in over 150 nations across the world. This is indeed a major feat for any company in the beauty and cosmetic industry in the USA.
William Lauder was a business analyst and strategist who had an eye for perfection. It is very important for you to study the market dynamics of any business to get competitive edge and more international brand presence. William Lauder focused on increasing the retail and the distribution networks of the Estee Lauder Company so that it could have a wider reach in the international market. Thanks to his efforts, he effectively also attracted more customers to the Estee Lauder brands after he used the website of the Company as its brand enhancing tool. He managed to enhance the brand portfolio of the company and also introduced them to people across the globe. William Lauder children and family have claimed that due to his passion and dedication to the company, The Estee Lauder as a family owned business has grown extensively in the past few decades thanks to him!