It doesn’t matter how enterprising or grassroots a business is intent on becoming – going global is the way forward for small startups and large ventures alike. The economy’s vast interconnectedness and ever-developing landscape might mean more competition, but it also means a more diverse playing field as well. So while it’s important to maintain a solid relationship with the local community, businesses should also consider the possibility of making global investments.
Distant shores, immediate results: There are several reasons for investing outside of the US. One is the advantage of having ground on the world’s largest economy itself and familiarity with how the US economy operates with its global competitors and allies. Another is in decreasing the risks involved with investing in one market, which means that in the event of market crashes, businesses will have other markets in which to make money. And with the dollar facing serious competition from other currencies, not only will businesses be safeguarded, they will also profit from a low dollar.
Investing in the global market isn’t just an excellent way for businesses to diversify their options and benefit from a massive pool of opportunity, it’s also something that many investors around the world are pursuing. Gone are the days when global investment was considered too much of a bold leap – now, for many organizations savvy enough to grasp the opportunities, it’s a realistic option for many investors. Regions like the Middle East and especially Southeast Asia are enjoying a huge surge in growth and show promising signs of future growth, and other powerful economies are also emerging in countries like Nigeria.
Emerging markets: The West African nation has long been hailed as the continent’s economic powerhouse and is one of the destinations which investors should consider. Innovative and resourceful entrepreneurs like Cecilia Ibru – the “First Lady” of the country’s financial sector, have helped to pave the way for other investors, as well as local, grassroots businesses in promoting healthy, stable growth. Just as importantly, her role as a successful businesswoman has helped other aspiring women from across the globe to pursue business strategies. Cecilia Ibru blogs about the conscientious business person – and deals with topical issues which carry weight in Nigeria as well as on the global stage. Having awareness about the most important issues and how they relate to local and global communities is what ultimately leads to success.
Now, many markets around the world are outperforming the US economy, and while high-income countries are maintaining a consistent plateau with small but steady growth, it is the developing nations which are contributing the most to the world GDP. As the world continues to become more globalized and international markets hold more sway, it’s important for investors not only to accept this change, but to embrace it. This is where the future leads, and the best way to stay ahead of the competition is to get out on the playing field and compete, reaping the rewards in the process.