Websites need an upgrade and a redesign from time to time. With needs and trends evolving and changing rapidly what was good yesterday is not going to be good for tomorrow. There are a number of web developers in Delhi who can provide expert advice on what points to consider when redesigning a website. In saying so, here in this article we provide an overview of the steps to follow for redesigning and creating an effective website in 2013.
For anyone who is looking to redesign a website, the whole idea of where to start and how to go about it can be pretty daunting and overwhelming. This is especially true if one is a little out of depth with the technical stuff. Web designing agencies are aplenty and they all have web developers who can offer professional help with this.
In saying so, even as a commoner it is helpful to know what it is that you should be looking out for when redesigning your website. Here are 5 steps that you should be following:
Design that is Responsive:
Given the fact that mobile is taking on the web world at the fastest possible pace and more and more users are using tablets and smartphones to access the web, it is extremely important that a website has a responsive design. How a website looks on mobile and tablet is usually different from how it looks on a desktop and the design has to be engineered in a way that people get the best possible user experience on both.
Optimization:
A site that is not optimized in today’s times is just not good enough. Also, just haphazard optimization is not enough, rather SEO strategies for a website have to be developed and implemented keeping in mind the various Panda and Penguin updates that Google has been coming out with. This just helps to make sure that all organic and correct processes are followed in order to get the best possible results.
Clean Design:
No user likes to visit it a site that is heavy, confusing and full of irrelevant stuff both in terms of design as well as content. Keeping that in mind, go for a website design that is non-cluttered, clean and visually appealing. The landing page as well as the rest of the site should be navigation friendly with clear symbols and buttons. Color palette too should not overwhelm.
Know and Engage your Audience:
Every site has a target audience, and the needs and aesthetics vary. Firstly it is important to now your audience and secondly it is equally important to build and create a site that will appeal to that niche. A site that is interactive, engaging and informative is the key to building and retaining an audience.
Content:
Finally, whether old or new, the power of good content cannot be underestimated when it comes to a website. Whether it’s the body copy, the blog, the posts or any other information, you need to make sure that the content on your site is high-quality, original fare that offers something to the user. Also, make sure that grammar is correct and there are no typos.
Following these steps will help you create a site that will be robust and solid. Using it as a platform to promote your services will bring in positive results.
Sarvesh Bagla, CEO at Techmagnate, is an entrepreneur, an avid reader and an expert on Internet marketing. He has earned his Master’s degree in Information Networking from Carnegie Mellon University in Pittsburgh, U.S.A. Follow Techmagnate and Sarvesh Bagla on Google Plus