When building back links on your climb to the top of the search results list, it still holds true that content is king. Providing original, high quality content is the most natural and sure way of attracting an audience who will share your site and create their own links back to it.
One excellent way to present gripping content is through the creation of an infographic. Infographics are catchy visual representations of data or other information. They say that a picture is worth a thousand words, and this is probably a major factor behind the extensive popularity with information design has garnered in the past few years. For growing businesses utilizing the services of Megapath, an infographic campaign can go right along with everything else you need to take your start up to the next level.
How and Why they Work
Infographics are simple, so they can catch and keep a reader’s attention for a few moments. Then, if the viewer wants to dig deeper, there is usually a text article accompanying the infographic.
Infographics work so well because they are pictures that can easily be shared on social media sites like Facebook. With cool designs, they are also more exciting ways of disseminating information and making data look hip.
Although they have recently begun a take over of the Internet, infographics are nothing new. Graphs and charts have been combined with illustrations since the early 1600s. But the simplicity which with which an infographic can present complex knowledge proves at the core of information architecture’s success. It allows an audience to visualize facts that would before seem vague, abstract and perhaps even irrelevant.
How to make Infographics Work for You
If your site could use the benefits of infographic content, then here are some tips for creating and dispensing your own.
There are a variety of tools to help you build your own infographics, such as:
- Infogr.am
- InfoActive
- Piktochart
- Easel.ly
- Many Eyes V2
These sites can walk you through the process of converting complicated data into an eye-catching pictorial representation. And if you feel super serious about creating the best infographic ever, then there are also a plethora of professional designers who would love to work for you.
But before you start searching for a tool or actual designer that works for you and your site, it is most important to sit down and collect the information you want to present. Just like any other post, quality content is built on reliable information sources which take time to unearth and organize. Research takes extra time and effort, but this will pay off in the end with a quality infographic that presents need-to-know facts people will want to share with their friends.
Once you have decided on what information to portray, it is time to set to work and keep a few design principles in mind. First, there is an important balance in the amount of data that you include. Too much clutter will drive away your audience. But you do not want to make things extremely sparse either. Also, make sure that the information is clearly identified, so that things are easy to understand. Vertical is often preferable. And, work with color. Bright is usually a good thing. Red and orange pictures were recorded getting twice the amount of repins on Pinterest. Although, you should be cautious not to intentionally blind your readers.
With these tips for creating visual content, your site is on its way to reaping all the advantages of posting an infographic.
Image from success.1and1.com