Mobile eCommerce growing twice faster than the traditional channels

A report from comScore has revealed that mobile eCommerce has been growing two times as fast as the traditional eCommerce and that one out of ten dollars in commerce are currently being spent on either a tablet or a smartphone. comScore, which has been tracking the mobile eCommerce since 2010, has reported that during that period, the spending has increased by sixfold to reach $4.7 billion in the 2^nd quarter of 2013. This represents a 24% increase from the 2^nd quarter of last year. Also, mobile commerce (mcommerce) spending has accounted for $10.6 billion in the 2013’s 1^st half, a figure that represents 10 percent of the entire eCommerce during that period.

Since spending always increases during the holiday seasons at the end of the year, comScore forecasts that the eCommerce haul for the year 2013 could hit $25 billion. In just 3 years, mobile commerce has risen from just a few billions to more than $20 billion in terms of sales annually. It is therefore not a surprise that many companies and organizations have been rushing to slot in as much mobile technology as they can and within the shortest time possible. The small fraction of the huge mobile pie has even become just too large to ignore. The figures could even be higher for the enterprise as comScore only uses a survey procedure to collect data meaning that they more often than not focus on consumers. While most of these consumers often use enterprise technology in one form or the other, most of the tickets being tracked in this case are for apparel, event tickets, consumer packaged goods and computer hardware.

In the space of B2B, mobile buying is in fact not that common but due to the fact that there are very many digital parts alongside sequence of events that result into sales for ecommerce, the players in the enterprise are raking in profits as well. There is therefore no doubt that mobile buying in the enterprise space will increase over time, but it will not be nearly as fast as it will grow in the consumer space.

During the survey, comScore has also found out that the smartphones are by far much more widespread than the tablets. This means that the smartphones are responsible for the bigger fraction of ecommerce. However, it was found out that the tablets are accountable for a more average spending per device. This has been ascribed to the fact the tablet owners are more likely to be rich and that the large screen size of the tablets produces an experience like that of the desktop. Owners of the tablet have been found to spend close to 20 percent more than the owners of smartphones in spite of being outnumbered by 2 people to 1. It therefore seems that a good deal of rise in the mcommerce can be attributed to the tablets given the fact that they are to some extent a more new phenomenon.

With an accurate breakdown of these sorts of mcommerce numbers, organizations are enabled to be more accurate when it comes to their mobile strategy, something whose importance will only continue to increase.