Originally, websites were a platform used for communicating to online users- from the web pages to the visitor. Today, the process of communication using the website has improved drastically, so that the website is now an effective medium of communication. These days, visitors seek for quality information that is presented well. Therefore, if they fail to find a site that meets their expectation, they will look out for sites that will provide them with the kind of information that they are looking for. Nowadays, the process of communication through the website is two-way. This leads to the next question “What are the characteristics of a free web-builder website?”
Appearance
A web-builder website is visually appealing, professional and polished. This way, the sites is able to reflect the image of the company, its products and services. The website should have an attractive appearance because it offers the first impression to potential customers. A website that is attractive is more likely to result in a positive impression, keeping visitors on the site when they discover the site. As different web-builders small and large continue to populate the World Wide Web, the challenge arises to attract and to keep visitors. To achieve a desirable appearance the right website uses colors properly. Furthermore, the text can be read easily, there are meaningful graphics, uses quality photography and is simple. There are many builders out there, and you can find a list of them here.
Content
In addition to having an attractive appearance, a web-builder website must have substance. Considering, that online visitors are seeking for information that will go a long way in making them make the right decision, the content in the website should be informative and relevant. The website can be used to increase the confidence of the visitors in the web-builder’s knowledge and competence. The topics should be clearly labeled and the content broken into small paragraphs. This will help to avoid boring the visitors with text that is visually overwhelming. Considering the web-builder has less than 10-seconds to attract visitors it is important to grab their attention by featuring content that is clear, compelling and concise.
Functionality
The component available on the website should function quickly and correctly. Components that have been poorly constructed or broken have the capacity of leaving the visitors disillusioned and frustrated with the website. It is important to develop a website that works as expected, including contact forms, hyperlinks, event registration, site search, etc. The website should not have typos, misspellings and incorrect punctuation and grammar. Bad grammar and spelling mistakes are unforgivable.
Website usability
Another important characteristic of a free web-builder website is the degree of usability. The website should be easy to read, understand and navigate. The site should be kept well organized and simple. This will go a long way in attracting visitors through its good organization, attractive design and valuable content. The website should also feature fast-loading pages, minimal scroll and consistent layout.
Search Engine Optimized
The free web-builder website should be optimized. There are many rules and guidelines that ensure search engine optimization. It should be in a position to use important keywords appropriately and frequently. Furthermore, the site should seek to leverage on links and minimize the usage of tables.
Author bio:
Alice is an avid website critique and knows a lot about websites that can be acquired free, yet good-looking and effective as business tools. She recommends specific sites to get the best builders for free websites.