Every business needs to have an online presence. It should, however, not stop there; there is also need to ensure that customers can comfortably make purchases from the comfort of their homes. In simple terms, it is important for a business to have a fully functional online store, and this is where Magento comes in.
Magento is an open source web development platform that came into being in 2008. Most developers regard Magento as the most sophisticated open source ecommerce site development platform. With it, developers have immense power and can, therefore, create websites with very advanced and useful features.
Probably the best thing about Magento is the fact that it is an open source tool, hence free. This means that anyone can access its source code; due to this, there are many people who have a deep understanding of it. As a result, it is hard to find a problem that cannot be solved. Magento has a huge community of very savvy individuals who are always ready to help out in case of any difficulties. It is these very individuals who develop plug-ins that are used to solve various issues as well as improve the web development application. Even better is the fact that most of this plug-ins are availed very cheaply.
As powerful and sophisticated as Magento is, most people don’t have that much of a problem understanding how it works. This means that the average business owner can greatly benefit from this web development application without diverting too much of their time and energy from their businesses. It is, however, recommended that one familiarises themselves with the likes of Java and PHP in order to have a much easier time with the application.
Social Media marketing is another important technique that helps your website to gain good online visibility and recognition. SEO companies that you hire, helps in creating a profile for your website on the various social media. Therefore you can brace up for some great online visibility.
Magento is also very stable, and this is attributed to its architecture. In addition to this, it also facilitates online marketing — something that is very vital in these competitive times. With effective marketing, it becomes easier to get a decent return on investment hence keeping your business afloat, learn more about magento development on this website. Apart from the free edition there is also a professional and an enterprise edition. The latter two are more powerful, but one is required to pay an annual fee.