Postcards can make an awesome and slightly different way to promote your business, your blog, or your event. They work particularly well for holiday type businesses, such as holiday accommodation – B&B’s, hotels etc., as well as holiday activities and such.
Postcards have a greater chance of being read, and looked at, compared to a flyer or brochure. If you see a postcard sitting by your letterbox, you instantly assume that someone has sent you that postcard because they are holidaying somewhere and wanted to send you a message. This means you’re much more likely to pick up the postcard and take note of whatever is on there. It can work much better than conventional types of printed marketing using flyers and brochures.
Let’s say for example you owned a lovely little bed and breakfast situated in some scenic part of the country. A great way to drum up some extra business for your b&b would be to send out some postcards with fantastic images of your B&B or the surrounding scenery as the focal point on the front of the postcard – the attention grabber – and then all of the details (such as location, pricing, times and availability) on the back of the card.
To make your postcard marketing campaign go even further, you can include a money off discount with the postcard – “Bring this postcard with you and save 20% on your stay” – this is a great way to help make the postcard more memorable, people are much more likely to remember something if it benefits them.
To help you realize some of the other great ways in which postcards can be put to use to advertise your business or even your online blog, I’ve found some great examples of amazing postcards and listed them below:
When it comes time to have your newly designed postcards printed, I recommend you use Next Day Flyers – they are possibly the best printing company in the US; they provide the highest quality prints, with one of the quickest turn-around times in the business. Most orders are eligible for next day delivery, and if you order early enough, some orders can actually be picked up the very same day!
On top of this, NDF also provides a quality check on every order. This guarantees that your prints will come out print error free and looking just as you designed them on the computer.
Author Bio: Nathan Daniels is a regular contributor of technology, creativity, design and print posts to this blog and other top blogs around the web. When he’s not blogging he enjoys keeping up to date on the latest in gadgets and technology, and travelling around Europe!