You’ve got it and they want it–they just don’t know it yet. So how does a business or brand help the consumers to realize that their product is the absolute best choice when there are so many competitors out there? Thanks to the evolution of technology there are more options than ever that can be used to allow consumers a chance to become familiar with both your brand and your product.
Mine’s Better Than Yours!
When it comes to your product being the best on the market and you want to convey to the customer that your product is of superior quality, words just aren’t enough. You cannot just say to consumers “Our product is superior” because with no form of proof this may be fact but it seems like it could just be your opinion. You need to demonstrate to consumers that your offering is indeed the best. As an example we only need to look to the trusty television and its commercials. Many laundry stain removers have began using demonstrations in their commercials in order to show consumers what their product is capable of in comparison to another leading brand. However, sometimes a product comparison in this sense is not the best way to prove your products worth. So what do you do then?
Look what I can do!
When comparing the performance of your product to another is not an option for proving it’s value there are still ways to help your brand pull into the lead. Look at your company and it’s business model. There may be things pertaining to how your product is made that will make your product more favorable. For instance, Company A and Company B both sell photo plaques which are a picture on wood. Company A produces their product cheaply and uses products with harsh chemicals in the production of their product, which allows them to charge less for their product. Company B relies on eco-friendly and biodegradable ingredients and also sources their materials from ecologically sustainable suppliers and their product costs a bit more than Company A‘s. But Company B also uses a portion of the income from their product to support the replanting of trees in critical ecosystems. Unless Company B let consumers in on this knowledge the masses will continue to purchase the product from Company A thinking that it is a better deal. The moral of the story is to let the consumers in. Tell them about all the good you do. When you tell them what your brand cares about you will probably find that your target audience cares too.
Testing, testing…
The last step to really get your product out there and into the hands of consumers is to let them try it. Once your product is in homes you will receive the benefit of buzz. This means that customers will talk and word of mouth is one of the best advertisements you can get. People are more likely to buy a product that someone they trust has recommended.
Basically if you have a quality product or a brand that is admirable the consumers need to know this. If you do nothing to let them know you are doing yourself, your brand and consumers a huge injustice. By employing these methods you can guarantee the success of a good product and a healthy relationship with the customers who stand behind you.