Why Do You Need this Type of Company?
Well, you could do it without them, but this will eat up a lot of manpower. Plus, generating leads is almost like an art form. You need to know exactly what to say to people to get and maintain their interest. If you are shy or tend to come off not very confident when you talk then this is going to be a major roadblock to you getting leads. When you cold call, email or use another form of cold communication with a potential client you need to be friendly, assertive and fully confident in what your business can do for them. Companies that work solely in lead generation have professionals that know exactly how to talk to people to pique their interest.
You Do Not Have the Time
When you are running a business you are going, going, going all day and night. Lead generation is something that requires hours a day of dedication. Sure, you could hire a few more staff members to do it, but this will actually be more costly than just hiring a company. So, use your time in a way that is better by getting things done and following up on the leads that you receive.
Cost
Many companies only charge per qualified lead. This means that if they work two hours a day for you and only 10 solid leads come out of it, you are only paying for those 10 leads. You need to talk to them about their fee schedule. Be sure to check out many different companies and compare their rates. After comparing rates be sure to compare other things like years of experience, customer feedback and other things that could tell you if the company is reputable and stands by what your agreement with them will be. Saving money is great, but if you get stuck with a company that is not bringing you anything then you are not actually saving anything.