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How To Build A Successful E-Commerce Site?

| eCommerce | No Comments

The internet has radically changed the world of retail, making eCommerce websites a lucrative business for those who are clued in. The ability to minimise overhead costs while reaching a seemingly endless customer base or audience means that eCommerce websites work on any scale, whether you plan on selling a couple of items a year or hundreds of items a day. But how do you go from having an idea to running a successful eCommerce website? Here is a basic guide to setting up an eCommerce website, which will hopefully help you get on the eCommerce ladder and get you well on your way to building a successful business.

How To Build A Successful E-Commerce Site?

Man Sitting With Laptop And Credit Card Shopping – Shutterstock

Find your Niche and know your Niche

Know what you’re selling and have faith in your product. For example, if you want to sell shaving supplies, then do some competition research on other shaving supplies websites on the internet. Get to know everything there is to know about shaving supplies and the people who buy them. Information is power, so the more you know about alum balm and shaving kits (or whatever is analogous for your niche), the better.

Build an Attractive Website

No matter how great your product is, people will still make judgements about your product based on the window dressing—which in the case of an eCommerce website is the web design. Web design is important because it should perform two functions: firstly being aesthetically pleasing, and secondly helping a user navigate your website from the home page to the product they want to purchase. If your website does not impress a visitor or makes it hard for them to find what they want, they will leave. It’s that simple.

With that in mind, ensure that you put time and effort into creating a website that is worthy of the product you want to sell. If you don’t invest in great web design, then your sales will suffer.

Settle on an E-Commerce Solution

Choosing a great eCommerce solution is important for your business on two levels. Firstly, you want to think about how easy you are making it for people to buy things from your website. If it does not allow customers to use the most common methods of payment (credit/debit card or PayPal), then they will likely not make the purchase. Secondly, using third-party websites like PayPal can lead to large transaction fees, which can hurt your bottom line. Whether you go with a big player like WooCommerce or another option, think about how the solution will work for both you and your customers.

Build your Marketing Strategy

Nobody can buy your products if they do not know your website exists, so ensure that you start thinking early about your marketing strategy. Priming your website for search and building a social media presence all matter for generating leads and creating conversions, so invest your time and effort wisely. An efficient internet marketing strategy should pay dividends.

Work on your Customer Service

Customer service can be hard to define on the web because you are unlikely to actually have very many personal interactions with your customers. That means that when you do have said personal interactions, like someone emailing you about a lost order, you need to be as professional as possible. Maximise on every opportunity to prove your customer service skills, because that good karma will translate into good social word-of-mouth. Great customer service is the surest way to transform a customer into a returning customer, which is the key to prolonged success.

How to increase demand for your product in 2013?

| Business | No Comments

It is easy to lose yourself thinking about the plans, the structures, the sales, the marketing ideas, the stocks etc. But what we are forgetting here is to raising demand. Raising demand for a product solves the following problems:

  • Lack of Production and Sales
  • The need to find a good marketing tactic
  •  Prevents spending too much money on marketing
  • Solves the problem of stock space
  • Popularity brings more popularity: Buyers are willing to buy something that is already being bought by other people with the mentality that it will bring more value if it is wanted by others (or simply they dont want to be topped by others)

So, in order to solve all of these, i will enlist a few things you might want to do increase demand for your product.

1 – Improve looks of the package

All i know that, it is a subconscious thing to choose something that is more shinier ( it comes from the evolutionary knowledge that something that is colorful and shiny makes a bigger impact ). We often buy products that have a better looking package without even realizing we do it for the package. People might buy something that looks better outside for reasons like:

  • It will attract their friends attention
  • The colors look tasty
  • They may like buying newest of the products always

So in conclusion, you will better the chances of  your product being bought by the customers by bettering the packages looks.

2 – Improve something and brag about it

When we first launch a product, or have a product with reliable fans, we forgot that we can always improve things. Improve the package looks, improve the taste, improve the electricity flow, improve the functionality, improve everything.

Reason for so many improvements is that you can name your product “Version 2” or make a list of the improvements and get users to give your product another chance.

3 – Get an online store for it

Getting an online store for your product will not only help you reach much more users world-wide, but will also get your brand the name of “modern”, a brand that has a good looking and functional website. Get an official domain such as .com with your brands’ name, have some online marketing expert (or better yet, a Search Engine Optimization Engine expert) do the spread the word part for you, add all of your products, get a good e-commerce software (as explained in my top e-commerce software article) and get your word heard.

4 – Do Market Research and Surveys

Lets say, you are selling mashed potatoes. You have hundreds of possible clients desiring a hot plate of mashed potatoes right now. How will you create the best mashed potato brand out of there?

Simple. Ask your users questions like:

  • What would you like included in your mashed potatoes?
  • Which potatoes you think you can make the best mashed potatoes out of?
  • What do you think that is lacking in the most mashed potatoes?
  • What is your favorite recipe of mashed potatoes

Get users opinions and offer what they want back to them. They will love it.

Thanks for the read and see you soon!

 

 

 

 

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How To Promote My Business On Facebook

| Business, SEO | No Comments

Promotion is a big part of making your business known to a wider audience and gaining the trust of potential clients. You need to spread the word about all the good services you provide or the affordable prices of your high-quality products.

Brand recognition is what you are gunning for, so you want to make your company visible to the modern shopper. Online businesses in particular are in a dire need of internet promotion and good marketing strategies. A good place to start your marketing campaign is one of the popular social media networks. Facebook is a very easy platform to use, and is therefore very popular with a lot of people. It is a good place to promote your business since the users come from all walks of life, so you are targeting as large of an audience as you can.

Facebook is notorious for its constant evolution, so you might need to revisit your approach as the site changes its layout and the various options it offers its users. You can’t have a personal page where you try to shoehorn in some articles and pictures that relate to your business. Your business won’t make it too far if all you do is spam your friends with information on your business. There is a right way to go about this, and Facebook is quite accommodating when it comes to creating business related pages. Here is a quick breakdown of the necessary steps you need to take.

Create a dedicated page for your business

Once upon a time people where very fond of creating general purpose pages known as groups on Facebook, but nowadays you have a multitude of options that relate to your specific needs. You can select between a local business, a company or even products you wish to create a profile for. You will need to add a picture of your company logo and some basic information for a start. Once you get started there are many options you can work with. Customizable settings include:

1) Your settings
2) Permissions
3) Information
4) Resources

You will be able to choose whether you want to use Facebook logged in as your standard personal account or as the company account. It is easy enough to switch between the two, so you don’t have to mix your work with your personal life.

Some companies will deal with products and materials that might be age restricted (i.e. guns or alcohol) so they can use the age restriction options to make sure they only get the audience they are legally allowed to promote their services to.

Other useful options the profanity blocklist, which will help to further exclude undesirable customers from your business page, and the ability to regulate who can and can’t add posts, pictures and videos to your wall. Under basic information you will be able to provide a link to your official website, your phone and address, a short description and additional notable facts like the date when the company was founded, any awards that the company has won and listing your main products. To check how this works on real business example, visit volkswagen parts official Facebook page here.

Spend some time fine tuning your page

There are other useful options you can use to set up your page just the way you like it. Options like social plugins, where you can add various functions. You can have people like your page, but there is also the option to let them send the content of your page to their friends and spread the word, recommendations of pages on your site the user might like and a grouping of pictures of the people that have like your page. These options help give people a more interactive experience and the social component that is the main reason they are on Facebook in the first place. You also have the “Advertise on Facebook” option which helps you with getting more likes or promoting your page posts. Feel free to look around and tweak all the little settings available to you so that your fans can get the most of your page.

Some last minute advice

Once your page is set up and you have done everything you can to make it accessible to the wider Facebook community, you will want to keep the people updated on any new developments in your company or on your official website. Provide useful information and visit the comments section for some user feedback, but don’t forget to answer people’s questions and report the trolls. If people like what they see, information on your company will spread by word of mouth very quickly, making it easier than ever to get a lot of people interested in what you have to offer.