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Business Loans: Separating Fact from Fiction

Marketers using aggressive steps to fight new inbox by Gmail

| News | No Comments

Marketers have resulted to taking aggressive steps in a bid to fight the open rates decline after the change of inbox format by Google. The new inbox now places all the promotional emails automatically in a new tab, away from the primary inbox of the users. The new inbox format filters the incoming emails into 5 groups: promotional, primary, social, forums and updates. Rather than offering a single inbox view – this feature however exists for the mobile – Gmail is now placing the emails into separate tabs as they come in, something that is forcing the users to move promotional emails manually back to the primary inbox if they prefer them there.

GmailThe result of this is that there are few people who see the advertising emails or a delay before the Gmail users gets them. According to a MailChimp blog, this has resulted in a decline in the open rates. After analyzing the Gmail delivery for the last one and a half year, MailChimp found out that open rates to Gmail were more than 13% for 15 weeks. However, after the change in the inbox format, the open rates dropped to 12% from 13% during the weekdays and less than 10% during the weekends.

However, MailChimp in their blog said that they weren’t willing to say there was an emergency. They added that they still did not know what the Gmail’s adoption rate was but it was an early indication of a problem and they were closely watching it.

Some online businesses are however viewing this as an emergency. Rhys Davies, who runs several websites in the UK, said that his main store, www.yourjigsawpuzzles.co.uk, relied heavily on email marketing for repeat customers. He added that though the new inbox format had not been completely rolled out in the United Kingdom, they were already experiencing about a 30% drop in the opening of emails. He said that he was more worried about the impending Christmas season where that drop could theoretically mean that they lose 15,000 pounds a month.

Return Path’s Senior Director of Email Research, Tom Sather, found out that the reading rates for the emails had dropped by 0.31% after the release of the Gmail tabs compared to the previous 30 days. He however believes that the spam folder is having the greatest impact on the open rates than the change of the inbox format. Sather said that the company had realized that fewer emails were making it to the inbox while more were being delivered to the spam folder. He added that the current benchmark at the Gmail’s inbox was at 85 % and in the month of June, the Benchmark had always been below that. He also said that in June 2013, an average of 42% of all the emails that were read, mobile devices were used, and these are not influenced by the Gmail Tabs. This, together with the declining inbox rates shows that some factors outside the feature of Gmail Tabs that have a hand in the declining open and clicks through the inbox rates.

Glimpse On The Future Of Web Development

| Web Development | No Comments

According to reliable source, recently Microsoft and Google are engaged in an argument over Microsoft’s Windows Phone YouTube app. One thing is certain that when the two most renowned companies are facing argument with each other, there would be quite a little common ground between them.

Google claimed that Microsoft generated its app in HTML 5, while Microsoft opined that it prefers to offer native code. However, both of the companies are insisting that their users experienced the best effective way by sing their way.

Microsoft and GoogleGoogle accused that Microsoft has not included the features to the mobile versions of IE that Google wishes to utilize as the core of the HTML5 YouTube application. Reliable sources informed that the allegation is true to some extent as it is evident that IE10 on Windows Phone is a considerable upgrading over earlier mobile browser of Microsoft, it still lags Google’s Android version of chrome and Apple’s Mobile Safari in the support oh HTML provided by them.

Analysts opined that while they were conducting a test to find out the effectiveness of the program. IE 10 scores 320 points, the Android version of Chrome receives 410 points, and iOS Mobile Safari gets 386 points. This reflects that there is quite a range of capabilities among the browsers.

Google also stated that they want to preserve the experience of the users in the properties. It is notable that this need consistency but Google utilize various platforms in various ways even though some of them have similar capabilities. Analysts have informed that the most striking element is perhaps that YouTube is consistent among all the three operating systems. On the other hand, Google News and Mail vary considerably.

Critics opined that Google is enriched with some exclusive features. However, Gmail on iPhone reveals the image of iOS 7’s minimalism whereas on Windows phone it appears like that of the earlier version of Web 2.0. They also stated that IE 10 is more capable browser that offers much support to the HTML 5.

Critics opined that by noticing the header bar on the iOS rendering of Maps minutely, they found that differences in style between the two views. This also allows the critics to discover the features Google is offering to Windows phone.

It certainly proves the fact that the useful free app for Window Phone also allows the users the option of appearing as an iPad or iPhone or a PC that running Firefox. Analysts found that most of the layout of the header needs particular CSS, which is not able to display on other browsers.

Google utilizes user agent sniffing in order to deliver distinct experiences to several browsers that is regarded by most of the critics as a poor approach especially in the modern web design. However, in order to fulfill the organizational goal that proves to organize information of the world together so that they can be easily accessible and fruitful, Google requires modifying their application and turning them into an advanced one so that users across the world can accept the change as universal.