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How SEO is changing small business fortunes

| Business, SEO | No Comments

SEO (Search Engine Optimization) is a specialized process by which website owners and wed page developers increase the visibility of their page.The aim of SEO is make website among the top ranked page when a random surfer is doing his/her search on the search engine such as Google, Bing, or even Yahoo.

The way most of the search engines are developed, the page with most visitors is ranked earlier and each time the keyword is keyed in those pages appears among the first. Ordinary web designer for a small business may not be well equipped with the necessary knowledge and skillsand the technical know how to optimize his page.

After realizing there is gap in the market for SEO, 123SEO was developed to help the small business. The aim is to remodel their websites and look into ways by which their website can fit the local market as well as the growing international market.

In their line of business, the small business website is promoted by increasing the number of links what is commonly known as backlinks. The website is also edited for keywords which are the main challenge for businesses. The website coding and the protocols developed are also looked into to remove any barriers.

When developing a website, the biggest challenge is the content and how to incorporate the keywords in the site. It is also important that during this process that the SEO firm does not copy the content of another site, rather it should develop its own content. 123SEO is specialized in performing the above task with good customer reputation. The site should be optimized in such a way that it is hard to duplicate the content and if duplicated during the search it should be able to override the other site.

Since they are no international guidelines in SEO it is important that the website plays by rules set by the search engines otherwise the site risk being blacklisted. The main search engine in the world Google is a free site and has very stringent rules if the SEO firm is engaging in malpractice it too risk being blacklisted.

According to experts, any business aiming at increasing their sales should not rely on SEO as a marketing strategy. By the way of operations SEO is aimed at increasing the number of visitors to a particular site. As stated earlier SEO aims at ensuring that the business website contains the right key words that attract visitors.

Australian small businesses should take the opportunity to grow with the changing technology. Customers currently prefer to learn about some product through the internet. As seen SEO is not a way to market a product but a business gains a lot by having their site ranked earlier since thereis a probability of the visitor opening it. 123SEO is firm that is changing the fortunes of small firm that it is dealing with it.

Chinese Tech Company Suing to Ban iPad Exports

| Business | No Comments

A Chinese tech company is seeking to prevent exports of iPad computer tablets, according to Fox Business. Proview Technology, a tech firm headquartered in Shenzhen, China, claims that it owns the trademark for iPad. The company is asking Chinese customs to block iPad shipments to and from China.

Apple Inc., manufacturer of the iPad, will be severely affected by this move if it is successful. China is not only a large production base for the iPad, it is a major consumer market for Apple products, which also include the iPhone and iPod. Proview is represented by the Grandall Law Firm in Shenzhen. Apple is not currently negotiating with Proview in this matter, according to attorney Xiu at Grandall. Chinese customs have declined to comment on this case.

This matter highlights the legal challenges that multinational companies face when operating in China. Apple already lost a case with Proview in 2011, in which the district court in Shenzhen ruled that the iPod trademark belongs to Proview. Apple has appealed this ruling, claiming that it had already purchased the rights to the iPad trademark. The High Court in Guangdong is scheduled to review the appeal on February 29, 2012, and that ruling will not be subject to further appeal. If Apple loses the appeal with the Guangdong High Court, its only legal options will be to settle with Proview or face enforcement actions that will be financially devastating.

Proview has petitioned the authorities in Shijiazhuang and approximately 20 other Chinese cities to block iPad sales. The company is also suing retailers in Futian and Huizhou. Furthermore, Proview is suing Apple directly for trademark infringement in Shenzhen and Shanghai. Proview’s claim is for 10 billion yuan, which is currently equal to about $1.6 billion in U.S. dollars. Apple will be in an extremely poor legal position if it loses these cases, according to professor Stan Abrams. Abrams is a law professor in the Department of Finance and Economics at Beijing’s Central University.

Elliot Papageorgiou is an executive partner at Rouse Legal in Shanghai who provides two possible interpretations of Apple’s legal strategy. The first view is that the Apple’s attorneys simply missed the trademark infringements issue. The second interpretation is that Apple needed to use the iPad trademark in China for sound business reasons, despite its legal challenges.

For fans of the iPad, a ruling against Apple could mean many things, not the least of which might be an increase in the price of this popular gadget. After all, Chinese factories are able to produce iPads much less expensively than American factories can. However, for those who want to be able to surf the Internet or look up fun Chicago attractions on the fly, this will likely not be a problem, nor will it adversely affect Apple sales. Only time will tell.