building a website

Website Maintenance 101: How To Keep Your Website In Good Shape

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In today’s online world, simply having a static webpage is no longer enough. Every 2-3 years, trends in online websites change. This means that to keep up with the competition, you will have to change your website every few years to keep up with the times and to keep your website in good shape and profitable. Websites require care and attention to maintain their customer base and bring you the biggest profits and income. Take a look at some of the best ways to keep your website in good shape over the next few years:

 Website Maintenance 101: How To Keep Your Website In Good Shape

Blogging with Purpose

If you want to make money with your website, you will have to have a blog. Even if you sell car parts, a blog will help you connect with readers and bring new customers to your brand. You can easily update the content of your website with a blog. Talk about your industry with topics like how to complete a related task or how to solve problems in your industry. Freelance writers are the perfect contact for keeping your blog updated for an affordable price.

Try Video

Today’s websites have more photos and videos than ever. Video is the format of the modern website. Add video to add an additional level of connection with your users. You can post videos from YouTube, or make your own videos to share with your readers. A video can tell the story of who you are and what your brand has to offer to customers. You can also simply share funny videos to connect with readers and customers on a personal level. You can also post videos related to your brand. Video blogs are extremely popular right now, as are how-to videos.

Try Free Things

You can actually build your paid customer base by adding free materials. You can actually give out a lot of free information without harming your business. A web designer can offer free tips for building a website. A clothing shop can offer tips on “shopping your closet” to keep your style updated. Software engineers could offer info on how to hire a developer for a web application. Free resources, like printables and graphics make readers happy and more likely to purchase from you.

Upgrade Coding

Every few years, the coding trends change. You can keep your website modern by keeping up-to-date on all the coding changes. If you don’t want to keep up with it yourself, hire someone else to take care of the details for you.

Hosting Upgrades

As your website fan base grows, so do your hosting needs. Keep an eye on your website stats to make sure you aren’t outgrowing your current hosting plan. After a while, you might need something like an unmetered dedicated server to keep up with the growing demands of your customer base.

New Layout

A new layout will keep your website looking fresh and new. If you use a theme-based website layout, it is much easier to change than if you use a design that is completely customized and invented for you. For rapid changes in the world of website design, a theme-based approach is a smart move.

All of these tips will help you stay on top of changes and trends in the world of website maintenance. With a little bit of effort, you can remain at the top of your game now and into the future.

How To Build A Successful E-Commerce Site?

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The internet has radically changed the world of retail, making eCommerce websites a lucrative business for those who are clued in. The ability to minimise overhead costs while reaching a seemingly endless customer base or audience means that eCommerce websites work on any scale, whether you plan on selling a couple of items a year or hundreds of items a day. But how do you go from having an idea to running a successful eCommerce website? Here is a basic guide to setting up an eCommerce website, which will hopefully help you get on the eCommerce ladder and get you well on your way to building a successful business.

How To Build A Successful E-Commerce Site?

Man Sitting With Laptop And Credit Card Shopping – Shutterstock

Find your Niche and know your Niche

Know what you’re selling and have faith in your product. For example, if you want to sell shaving supplies, then do some competition research on other shaving supplies websites on the internet. Get to know everything there is to know about shaving supplies and the people who buy them. Information is power, so the more you know about alum balm and shaving kits (or whatever is analogous for your niche), the better.

Build an Attractive Website

No matter how great your product is, people will still make judgements about your product based on the window dressing—which in the case of an eCommerce website is the web design. Web design is important because it should perform two functions: firstly being aesthetically pleasing, and secondly helping a user navigate your website from the home page to the product they want to purchase. If your website does not impress a visitor or makes it hard for them to find what they want, they will leave. It’s that simple.

With that in mind, ensure that you put time and effort into creating a website that is worthy of the product you want to sell. If you don’t invest in great web design, then your sales will suffer.

Settle on an E-Commerce Solution

Choosing a great eCommerce solution is important for your business on two levels. Firstly, you want to think about how easy you are making it for people to buy things from your website. If it does not allow customers to use the most common methods of payment (credit/debit card or PayPal), then they will likely not make the purchase. Secondly, using third-party websites like PayPal can lead to large transaction fees, which can hurt your bottom line. Whether you go with a big player like WooCommerce or another option, think about how the solution will work for both you and your customers.

Build your Marketing Strategy

Nobody can buy your products if they do not know your website exists, so ensure that you start thinking early about your marketing strategy. Priming your website for search and building a social media presence all matter for generating leads and creating conversions, so invest your time and effort wisely. An efficient internet marketing strategy should pay dividends.

Work on your Customer Service

Customer service can be hard to define on the web because you are unlikely to actually have very many personal interactions with your customers. That means that when you do have said personal interactions, like someone emailing you about a lost order, you need to be as professional as possible. Maximise on every opportunity to prove your customer service skills, because that good karma will translate into good social word-of-mouth. Great customer service is the surest way to transform a customer into a returning customer, which is the key to prolonged success.