amazon

Your Homepage: First Impressions Are Everything

| Web Design | No Comments

You’ve poured a significant amount of money into marketing your company and building your website. Now, it’s ready to go live and you’ll be directing people through the marketing funnel to your home page. If that page doesn’t convey the right first impression then all of the money you’ve invested will be in vain. Here are some tips to ensure that the home page is sure to be effective.

Include the Right Information

Your home page is your welcome mat. It must convey the right information. Tell the visitor where they are or who you are. Without this information, they won’t know if they are in the right place. Make your navigation simple and clear. If your visitor cannot figure out how to find what they need from the home page, they’ll get frustrated and take their business elsewhere.

You’re not going to be able to put every link on your homepage without making it cluttered. Be selective with the links you choose. People need to be able to see your main products, preferably above the fold. A simple bit of information about who you are, what you’re about and a bit of contact information will answer initial questions. If you are inclined to add miscellaneous information on a navigation bar do so in a way that avoids a look of clutter.

Make it Searchable

Take a look at Amazon.com. Amazon is one of the most popular online retailers in the world and brings in a lofty revenue each year. What’s prominent on their home page? A clearly accessible search bar. Duplicate this on your site. If the search bar is obvious, users will be able to find what they need without hassle.

Make the Images Shine

The images on your home page need to be sharp and clear. If you’re using a web design firm, make sure the materials you give them, including your images, are high quality.

Remember bigger isn’t always better when designing a website. If the images are too large, your site will load at the speed of a snail, potentially driving visitors away. It is worthwhile to work with a professional designer and offer quality building products. Let the designer do what he has been trained to do.

Run a Spell Check

Who wants to do business with a company that doesn’t pay attention to details? A site filled with spelling errors is going to drive visitors away and give the impression that your business doesn’t care enough to do final quality checks. Run a spell check and hire someone whose role includes proof-checking. Don’t let spelling errors cost you business.

A unique visitor will stay on your site for a matter of seconds before choosing to stay or leave. Your home page is the one opportunity to grab that visitor and turn him into a customer. Don’t waste the chance. With the right web designing techniques and a professional, clutter-free home page, you will see a greater number of conversions.

Will Windows 8 and Windows RT will be successful like Kinect?

| Mobile | No Comments

Kinect was one of the game controllers launched by Windows. It became extremely popular and within a year it was sold in such a number that it could successfully take its place in the Guinness World Record Book.  One statistics can prove this fact. Within 60 days 8 million units could have been sold. This immense success increased the courage of Microsoft in the hardware Industry. They launched ARM in the month of October this year and in the coming January they are going to launch x86 Surfaces. They are expecting the success of these two devices also.

Windows 8 and Windows RT

Now the million dollar question is that whether Windows RT and Windows 8 are going to repeat the success story of Microsoft what they experienced with Kinect. After the Thanksgiving Day people of America goes for shopping. It generally continues to be in the same extent till Christmas. $52bn was bought by 226 million people of America last year during this time.

This is the time when most of the retailers offer discounts on their products as people do shopping in a wild manner. This is no doubt the best time to launch a product and Microsoft has perfectly chosen this time to sell Windows RT and Windows 8. Amazon, one of the best retailing chain in America are selling Lenovo, Dell and other Laptops containing Windows 8 with offer price and already their plan is getting success. Peripheral and Touch Covers are provided to customers with discount price.

This is no doubt a success story but if you compare it with the success of Kinect, the success is not that much. It was asked to 2000 adults that they want to upgrade their PC with Windows 8 or not. Thirty Nine Percent of people have given positive response. There is no doubt about the fact that it is a positive start. However, one thing also has to be admitted that Microsoft expected little bit more than this.

Well as per the Tablets are concern, Windows 8 is fighting quite well with Apple iOS and Google Android. People are keen to buy tablets with windows 8 in the same level with which they are buying tablets having Google Android application. People who have used windows before want the new version of windows. This is no doubt happy news for Microsoft.

However the news for ARM and Windows RT is not good for Microsoft. As per the survey only 2% of people want to upgrade their PC with these two versions. This is no doubt a shock for Microsoft. Windows 7 was no doubt a big success for Microsoft. However, it is not clear that the new versions will be that much popular or not. However, this is quite clear that, the craze what Kinect got, can not be reached by the two new versions launched by Microsoft.

Well, it can be said, that the new versions like Windows RT or Windows 8 can become more popular as the day progresses. However, Microsoft can not expect the same success story what they got with Kinect.